Case Study


Netro Pay is a fast, secure, and easy-to-use fintech app that simplifies the process of sending and receiving payments. With advanced security features and real-time notifications, managing your finances has never been easier. Available on iOS and Android, Netro Pay is the ultimate solution for hassle-free money transfers.

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Compound Annual Growth
Expected Sales
Transaction Increase​


Netro Pay is a mobile payment application aiming for significant growth and market penetration. With a compound annual growth rate (CAGR) of 30%, expected sales growth of 30%, and a projected transaction increase of 70%, Netro Pay is positioned for success. Its user-friendly interface, innovative features, and commitment to security make it an attractive choice for users. As Netro Pay expands its user base and gains market share, it is poised to become a leading player in the mobile payment industry.


Problem Statement

Traditional payment methods can be time-consuming and complicated, making it difficult for people to manage their finances effectively. With the rise of digital payments, there\’s a growing need for a fast, secure, and easy-to-use fintech app that simplifies the process of sending and receiving money. Netro Pay addresses this need by offering a seamless and user-friendly solution that provides real-time notifications and advanced security features.


Netro Pay\’s goal is to simplify payments by providing a fast, secure, and easy-to-use solution. We strive to exceed our users\’ expectations with advanced security features and seamless user experience. Our aim is to become the go-to fintech app for hassle-free money transfers.


Research: We conduct user research to understand the needs and pain points of our target audience.
Ideation: Based on the insights gathered from research, we brainstorm and ideate different features and functionalities that would meet the needs of our users.
Prototyping: We create low-fidelity prototypes to test our ideas and gather feedback from users.
Iteration: Based on user feedback, we refine our prototypes and iterate until we arrive at a high-fidelity design that meets our users\’ needs.
User testing: We conduct user testing to validate the design and ensure that it provides a seamless user experience.



User Research

User Interview
Competitive Analysis


User Personas

Empathy Map
User Journey


User Flow

Information Architecture



Hi-Fi Designs



Future Concept


Netro Pay is designed for anyone who needs a fast, secure, and convenient way to manage their finances. Our target audience includes:
1. Tech-savvy individuals: Netro Pay\’s user-friendly interface and digital payment system make it attractive to those who are comfortable with technology and prefer digital solutions.
2. Business owners: Netro Pay\’s ability to send and receive payments quickly and securely make it a popular choice for business owners who need a reliable payment system.
3. Millennials and Gen Z: Younger generations are increasingly turning to digital payment solutions, and Netro Pay\’s seamless user experience and advanced security features make it an ideal choice for this demographic.
4. People who frequently make international payments: Netro Pay\’s ability to send and receive money internationally, with competitive exchange rates, makes it an attractive option for those who frequently make international payments.


We conducted a competitive analysis to understand the strengths and weaknesses of other payment apps in the market. Through our analysis, we identified areas where our competitors were lacking, such as high transaction fees and limited international payment options. Using these insights, we positioned Netro Pay as a solution that offers advanced security features, user-friendly interface, competitive exchange rates, and fast transfer times, with a wider range of international payment options and exceptional customer support.



  1. Competitive exchange rates: Netro Pay offers highly competitive exchange rates for international transactions, making it an attractive option for users who frequently make international payments.
  2. Low transaction fees: Unlike some of its competitors, Netro Pay charges low transaction fees for both domestic and international payments, making it a cost-effective solution for users.
  3. Fast transfer times: Netro Pay processes transactions quickly, with most transfers being completed within minutes, providing users with a fast and convenient payment solution.
  4. Multi-currency support: Netro Pay supports multiple currencies, allowing users to easily send and receive payments in different currencies, without the need for multiple accounts.
  5. Secure transactions: Netro Pay employs robust security measures, including two-factor authentication and encryption, to ensure that all transactions are secure and user information is protected.
  6. Exceptional customer support: Netro Pay offers 24/7 customer support, with a dedicated team of professionals ready to assist users with any issues or concerns they may have.
  • Overall, Netro Pay\’s combination of competitive exchange rates, low transaction fees, fast transfer times, multi-currency support, secure transactions, and exceptional customer support make it a unique and attractive payment solution for users.




Business owner

  • University of Calgary
  • 35 years
  • Calgary, Alberta


Maria runs a small online business that sells handmade jewelry. She often receives international orders and needs a fast and secure way to receive payments from customers.

Pain points

Maria\’s main pain points include limited payment options, concerns about the security of her financial information, and the need for fast and reliable customer support. She also experiences frustration when encountering technical issues or payment errors that delay or prevent transactions.


Maria is tech-savvy and regularly uses mobile apps to manage her business. She values convenience and efficiency in her work and personal life, and prefers payment solutions that are fast, user-friendly, and secure.


Maria\’s primary goal is to receive payments quickly and securely from customers, without incurring high transaction fees or exchange rates. She also values having access to exceptional customer support, as she sometimes encounters technical issues or payment errors.

Journey Map

Persona: Maria

Goal: The goal is clear all the pain points of this user and make it friendly and usable.









Color Palette






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