Case Study


QuizKwik is a mobile app that provides users with a fun and engaging way to test their knowledge and learn new information through quiz and trivia games. The app is designed to appeal to a broad audience and offers a variety of categories and difficulty levels to choose from, such as sports, history, science, and pop culture.

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Compound Annual Growth
Expected Sales
Transaction Increase​

Project Summery

Trox is a logistic and courier app. The case study examines Trox\’s growth potential with a 40% CAGR, proposes strategies for 20% sales growth, and outlines methods for a 20% increase in customer acquisition.


Problem Statement

QuizKwik aims to solve the problem of boredom and lack of engagement in traditional learning methods by providing a fun and interactive quiz and trivia experience that helps users learn and remember new information in an engaging way.


Here are five concise goals for the QuizKwik app:

  1. Increase engagement.
  2. Improve knowledge retention.
  3. Personalize the experience.
  4. Expand user base.
  5. Enhance user satisfaction


1. Define the problem.

2. Conduct user research.

3. Identify key features.

Create wireframes and prototypes.

5. Gather feedback and iterate.

6. Develop the visual design.

7. Conduct usability testing.

8. Launch the app.



User Research

User Interview
Competitive Analysis


User Personas

Empathy Map
User Journey


User Flow

Information Architecture



Hi-Fi Designs



Future Concept


The QuizKwik app targets individuals of all ages who are looking for a fun and engaging way to test their knowledge and learn new information. The app appeals to a broad audience, including students, professionals, and casual learners, who may be interested in a variety of categories such as sports, history, science, and pop culture.
The app is designed to cater to both novice and experienced learners, with difficulty levels ranging from easy to difficult. The app also uses AI to personalize the quizzes and adapt to the user\’s level of knowledge. This feature is especially appealing to users who are looking for a customized and tailored learning experience.
The app also includes social features, such as the ability to compete with friends and share questions with others. These features appeal to users who are interested in a more interactive and social learning experience.
Overall, the QuizKwik app targets a diverse audience who are looking for an entertaining and educational experience that helps them learn and remember new information in a fun and engaging way.


To understand the competition, a competitive analysis was conducted. Popular quiz and trivia apps such as Kahoot, Quizlet, and Trivia Crack were evaluated. QuizKwik differentiated itself by offering a personalized learning experience through AI technology and providing informative feedback. The analysis revealed the importance of visual appeal and user-friendliness and identified opportunities for innovation, such as unique categories and difficulty levels.



  • Quiz and trivia gameplay with an exciting reward system.
  • Quiz creation and joining, fostering user-generated content.
  • Social features for making friends and connecting with others.
  • Global leaderboard for tracking rankings.



Pain Point 1

Users may find it challenging to retain the knowledge they acquire from the app. This could be due to the lack of interactive elements that reinforce learning or the absence of a way to revisit previously learned material.

Pain Point 2

Some users may find the app\’s categories and difficulty levels limiting, especially if they have a specific interest or level of knowledge they want to explore. They may also feel restricted by the app\’s preset quiz format, preventing them from creating their own custom quizzes.

Pain Point 3

While the app offers some social features like score sharing, users may want more ways to interact with others, such as the ability to create or join groups, compete with friends in real-time, or chat with other players. This could limit their engagement and motivation to continue using the app.



Alex Thompson

College student

  • University of Calgary
  • 21 years
  • Calgary, Alberta


Alex is a tech-savvy individual studying computer science at a university. They have a passion for learning and enjoy engaging in online activities during their free time. They are active on social media platforms and like to connect with friends and peers through various apps.

Pain points

1. Limited free time due to academic commitments and extracurricular activities.

2. Gets bored easily with repetitive or monotonous activities.

3. Dislikes apps with confusing or cluttered interfaces that make navigation and usage difficult.

Frustrated by apps that lack engaging features or fail to provide a sense of accomplishment or progression.


1. Enjoys participating in quizzes and trivia challenges to test their knowledge and compete with others.

2. Regularly explores new apps and platforms that offer engaging and interactive experiences.

3. Actively shares their achievements and interests on social media, seeking validation and recognition from their peers.


1. Enhance knowledge and expand their understanding of various topics through quizzes and trivia challenges.

2. Connect with friends and other users who share similar interests and engage in friendly competition.

3. Earn rewards, achievements, or recognition for their performance and expertise.

4.Seek an app that offers an intuitive and visually appealing user interface, making the overall experience enjoyable and engaging.

Journey Map

Persona: Alex Thompson

Goal: Alex wants to enhance their knowledge and have an engaging and competitive experience through QuizKwik.









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