Case Study

Logistic Solutions

Trox is the all-in-one logistics solution app designed to streamline your shipping and delivery needs. With Trox, you can easily track your package in real-time, choose from a range of reliable shipping options, and enjoy a user-friendly interface that prioritizes your convenience. Our competitive pricing and flexible options make logistics accessible to everyone, whether you\’re a small business owner or an individual looking to send a package. Trox takes the hassle out of logistics, so you can focus on what really matters. Download Trox today and experience the ultimate logistics solution.

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Compound Annual Growth
Expected Sales
Transaction Increase​

Project Summery

Trox is a logistic and courier app. The case study examines Trox\’s growth potential with a 40% CAGR, proposes strategies for 20% sales growth, and outlines methods for a 20% increase in customer acquisition.


Problem Statement

Shipping and delivery can be a complicated and time-consuming process, especially for small business owners and individuals. With so many different shipping options, carriers, and fees to consider, it\’s easy to get overwhelmed. In addition, package tracking can be unreliable, making it difficult to stay up-to-date on the status of your shipment. Trox aims to solve these problems by providing a user-friendly logistics solution that simplifies shipping and delivery for everyone.


  1. Simplify the logistics process for small business owners and individuals.
  2. Provide reliable and affordable shipping options.
  3. Offer a user-friendly interface for easy navigation.
  4. Enable real-time package tracking to keep users up-to-date on their shipments.


1. Conducting user research to understand the needs of our target audience.

2. Creating user personas and scenarios to inform the design.

3. Wireframing and prototyping to test and refine the design.

4. Collaborating with developers to ensure accurate implementation.

5. Conducting user testing on the final product to improve the user experience.



User Research

User Interview
Competitive Analysis


User Personas

Empathy Map
User Journey


User Flow

Information Architecture



Hi-Fi Designs



Future Concept


Trox\’s target audience includes small business owners and individuals who require a simple and reliable logistics solution. These users may have limited resources and need an app that is easy to use, affordable, and offers a range of shipping options. Trox\’s user-friendly interface and real-time package tracking make it a convenient solution for anyone who needs to ship and track packages on a regular basis.


The competitive analysis for Trox involved researching and analyzing existing logistics solution apps in the market. We evaluated their features, pricing, user interface, and customer reviews to identify gaps and opportunities for improvement. This analysis informed the development of Trox\’s unique value proposition, which includes affordable pricing, user-friendly interface, and reliable shipping options. Our goal was to create an app that stands out from the competition and meets the needs of our target audience.



  • Real-time package tracking
  • Affordable and reliable shipping options
  • User-friendly interface for easy navigation
  • Flexible pricing options to fit individual needs
  • Dedicated customer support to ensure satisfaction



Pain Point 1

Expensive shipping options that strain small business budgets
Difficulty in tracking packages in real-time

Pain Point 2

Complex and time-consuming logistics processes
Limited shipping options that don\’t fit individual needs

Pain Point 3

Poor customer support when issues arise with shipping and delivery Trox aims to address these pain points by providing affordable and reliable shipping options, real-time package tracking, a user-friendly interface, flexible pricing options, and dedicated customer support.



Sarah Smith

Business owner

  • Stanford University
  • 36 years
  • Stanford, California


Sarah owns a small online boutique that specializes in handmade clothing and accessories. She ships packages daily to customers all over the country.

Pain points

1. High shipping costs that eat into her business\’s profits.

2. Difficulty in tracking packages and providing accurate delivery information to customers.

3. Limited shipping options that don\’t fit her business\’s needs.

4. Time-consuming logistics processes that take her away from running her business.


1. Researches different logistics solution apps to compare features and pricing.

2. Prioritizes affordability and reliability when choosing a shipping option.

3. Tracks packages regularly to ensure timely delivery.

4. Seeks out customer support when issues arise with shipping and delivery.


1. Find a reliable and affordable shipping solution for her business.

2. Ensure that packages are delivered on time and in good condition.

3. Simplify the logistics process to save time and reduce stress.

4. Track packages in real-time to provide customers with up-to-date delivery informatio.

Journey Map

Persona: Sarah Smith

Goal: Ensure that packages are delivered on time and in good condition. Simplify the logistics process to save time and reduce stress.









Color Palette






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